75% to you. Nothing hidden.
We've kept the model deliberately simple. Three quarters of every fee is yours. Our quarter pays for the infrastructure you'd otherwise have to build and fund yourself.
The whole bill, on one page.
No franchise fee. No major start-up costs. This is everything.
Setting up
- Set-up feeYour initial stock of For Sale boards. You only pay once. Future board costs are covered.
- £100 + VAT
- InsuranceProfessional indemnity and public liability. Variable.
- about £250 a year
- Stationery printingRecommended, not required.
- £80
Ongoing
- Licence fee
- £175 + VAT a month
- Commission splitOn every sale you complete.
- 75% to you
Also budget for
- ICO registrationBecause you handle client data.
- about £50 a year
- Redress scheme membershipThe Property Redress Scheme or The Property Ombudsman.
- varies
- An accountantAnnual returns, and usually bookkeeping.
- varies
What 75% looks like over a year.
Your share of fees at different averages and volumes. Two to four completions a month is a realistic level for your first year or two.
| Average fee | 2 a month | 4 a month | 6 a month | 8 a month |
|---|---|---|---|---|
| £2,500 | £45,000 | £90,000 | £135,000 | £180,000 |
| £3,000 | £54,000 | £108,000 | £162,000 | £216,000 |
| £5,000 | £90,000 | £180,000 | £270,000 | £360,000 |
| £7,000 | £126,000 | £252,000 | £378,000 | £504,000 |
Partner share of sales fees at 75%, per year. Before the licence fee, your own business costs and tax. Illustrations, not promises: your results depend on your market and your work.
Three income streams beyond the fee.
Referral income
From solicitors, mortgage brokers and surveyors. You structure those relationships however you like, and none of it is subject to our 25%.
Lettings
Offered through your own limited company. You take on the lettings compliance, and keep every pound of set-up and management fees. We currently charge £200 per lettings listing, which covers the portals and a To Let board.
For example: 20 managed homes at the average rent of £1,381 a month and a 10% fee is about £33,000 a year in recurring income.
Recruitment share
Introduce an agent and earn 5% of the revenue they bring in. It rewards an introduction. It is not a multi-level scheme, so there are conditions: you need 12 months with us or £100,000 in income, and the new partner must clear £50,000 first.
For example: five partners each billing around £125,000 a year is about £31,000 a year to you.
Very few agents have the cash sitting there.
Expect four to eight months before your first completions. It's easy to assume other agents had a pot of money to see them through. Most didn't. They built it from several places.
Work out your number
Cut what you can for this period first, then plan for the worst case of eight months. On its own it looks like a lot. Now split it across the routes.
- 01
Savings
You may not have the full amount. How much of it can you contribute?
- 02
Friends and family
One of the most common ways businesses get started. This is your profession, tried and tested, not an unproven idea. Present a good case and a fair return.
- 03
A start-up loan
How Adam funded Hortons. We have a relationship with BizBritain, who understand our model: flexible drawdown, payment holidays and a fixed interest rate.
- 04
Remortgaging
If you have equity in your home, releasing some can have a low impact on your monthly repayments.
- 05
Part-time work
One or two days a week of remote work to cover the gap. Not ideal, but short term.
What you need to set up. We guide you through all of it.
Many of our partners had never set up a limited company before. If that's you, don't worry. It's sorted during onboarding, step by step.
Set a target. See exactly what it takes.
Your prices, your fee, your conversion rates. The calculator turns an income goal into valuations, instructions and completions.